Complete pancake mix. Just add water. No artificial flavors. No artificial colors. No artificial preservatives. Its time to go off the grind and get on the griddle. Our story. Great ideas often come out of tough times, and times didn't get much tougher than 1932 in the midst of the Great Depression. That year, a few women who traded recipes conjured up an easy-to-prepare pie crust mix and named it Krusteaz (crust + ease). They went door to door, cafe to cafe, selling their creation. A few years later that same entrepreneurial spirit led us to create the first-ever just-add-water pancake mix. A lot has changed since 1932, but some things haven't. We're still a family business, and we still believe that nothing brings people together better than delicious food. Carton made from 100% recycled paperboard. Minimum 35% post-consumer content. Krusteaz.com. Visit krusteaz.com for tips & ridiculously delicious recipes. Stay in touch! M-F 7am-4pm (PT). Facebook. Instagram. Twitter. Pinterest. (hashtag)krusteaz.